Google Ads
Search, Shopping, Performance Max and YouTube, managed against your target CPA rather than platform defaults.
GOOGLE ADS & META ADS · 5 MARKETS
Somebody is buying position one for your best keyword
We run the accounts that take it back — on a fixed monthly fee, in ad accounts that stay in your name, with a dashboard you can open at 2am instead of a PDF on the 5th.
google ads agency
POSITION 01
ADYour business
yourcompany.com
Top of page, on the terms that convert — bid to your target CPA, not the platform's.
POSITION 02
A competitor outspending you
competitor.com
Higher budget, looser targeting, paying more per conversion than they think.
POSITION 03
A directory listing
directory.com/agencies
Selling your prospect to four of your competitors at once.
Impression share 81%
Avg. position 1.2
CPA −42%
WHY CLIENTS MOVE
Most agencies are paid more for spending more
That single fact shapes every recommendation you receive. We removed it, and the rest of the model followed.
$0
Taken as a percentage of your ad spend
A fixed fee means we can tell you to halve your budget and fix the landing page instead — and it costs us nothing to say so. That is the entire argument for the model.
100%
Account ownership
Every ad account, pixel and conversion action stays in your name. Leaving costs you a conversation, not your history.
30
Days, then month to month
A structured review at day 30. If the direction is wrong you leave with no penalty.
24h
Audit turnaround
A recorded walkthrough and written findings. Free, and yours whatever you decide.
1
Named lead per account
Certified, and the same person you met. A documented backup, not a rotating pool.
PLATFORMS
Where the budget actually belongs
Google and Meta take most of it. The other four earn their place only when your buyers are genuinely there — and we will say so when they are not.
Meta Ads
Facebook and Instagram campaigns with creative production, clean Pixel and CAPI, and reporting you can audit.
Bing Ads
Lower CPCs, an older and wealthier audience, and LinkedIn profile targeting no other search engine offers.
Amazon Ads
Sponsored Products, Brands and Display, structured by harvest tier and bid against true contribution.
TikTok Ads
Native-first video and Spark Ads for brands reaching a younger buyer, with the production to sustain it.
LinkedIn Ads
The most expensive clicks in advertising, targeted tightly enough to be worth it.
THE FIRST SIX WEEKS
From signature to running at pace
Five stages. You see the output of each one before the next begins.
WEEK 1
Audit
Read-only review of structure, wasted spend, tracking accuracy and creative. Recorded walkthrough plus written findings.
WEEK 2
Strategy
Channel plan, budget split, targets, and a forecast with its assumptions written down so you can challenge them.
WEEKS 3–4
Build
Campaign structure, research, copy and creative, and conversion tracking rebuilt and verified end to end.
WEEK 5
Launch
Controlled rollout at partial budget, monitored daily while the platforms gather signal.
ONGOING
Optimise
Weekly iteration against target, a monthly strategy call, and every change visible in the dashboard as it happens.
PROOF
“They cut our budget in month two. Nobody had ever done that. Revenue went up anyway, because the money went to the campaigns that were actually working.”
E-COMMERCE · UNITED KINGDOM · REPLACE WITH A REAL CLIENT QUOTE
8.1×Return on ad spend
−38%Cost per acquisition
+164%Revenue, same spend
11wkTo break even on fees
MARKETS
Priced, billed and reported locally
Campaigns are built for the market they run in, not translated into it.
PRICING
Published, because it does not depend on your budget
Management fee only. Ad spend goes directly to the platform from your own account and never passes through us.
Basic
$495/month
One platform, one market, monthly reporting and a named lead.
Start with a free auditGrowth
$995/month
Two platforms, full creative production, biweekly strategy calls.
Start with a free auditScale
$1,995/month
Full account team, CRO support, weekly strategy and quarterly review.
Start with a free auditShown in USD. Local currency appears automatically on each market's pages.
WRITING
What we are watching
PPC Bud Review: Is This Google Ads Agency Worth Your Money?
If you're searching for a PPC agency to handle your Google Ads campaigns, you might have come across PPC Bud (ppcbud.com). The site…
Hello World
Frequently asked questions
How much do you charge?
A fixed monthly fee from $495, banded by account complexity rather than a share of your ad spend.
What is the minimum ad spend?
Around $1,000 a month in media. Below that a management fee rarely pays for itself, and we would rather say so than take the retainer.
Do we sign a long contract?
No. Month to month after a 30-day review, cancellable with 30 days notice.
Who owns the ad accounts?
You do, permanently. We work inside your accounts with the access you grant.
What does the free audit include?
Wasted spend quantified, account structure, tracking accuracy, creative performance and competitor position — as a recorded walkthrough plus written findings, within 24 hours.
Find out what position one is costing you
A read-only audit, delivered as a recorded walkthrough within 24 hours. No obligation, no contract, no sales sequence.
Get your free audit